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Privacy Policy

01 Introduction

  1. We are committed to safeguarding the privacy of our website visitors and users of our services.
  2. This policy applies where we are acting as a data controller with respect to the personal data of our website visitors and service users; in other words, where we determine the purposes and means of processing that personal data.
  3. We use cookies on our website. Where cookies are not strictly necessary for the provision of our website and services, we will request your consent to use them when you first visit our website.
  4. In this policy, “we”, “us” and “our” refers to Urban Playground Holdings Ltd. For more information about us, see Section 12.

 

02 How we use your personal data

We may process the following types of personal data:

  • Usage data (e.g. IP address, location, browser type, pages visited) – processed for website and service analysis. Legal basis: legitimate interests.
  • License holder data (e.g. name, email, phone) – for operating the site, communications, and account management. Legal basis: legitimate interests and contract performance.
  • Account data (e.g. name, address, DOB, gender) – for account use and monitoring. Legal basis: consent.
  • Publication data (e.g. content submitted for website use) – for enabling and managing publication. Legal basis: consent.
  • Enquiry data (e.g. data submitted when enquiring about services) – for marketing and service information. Legal basis: consent.
  • Customer relationship data (e.g. names, emails, messages) – for managing relationships and communications. Legal basis: consent.
  • Transaction data (e.g. payment and purchase details) – for fulfilling contracts and financial records. Legal basis: contract performance and legitimate interests.
  • Notification data (e.g. for newsletters and alerts) – to send updates and information. Legal basis: consent.

We may also process any data:

  • For legal claims and compliance. Legal basis: legitimate interests.
  • For insurance, risk, or legal advice. Legal basis: legitimate interests.
  • To meet legal obligations or protect vital interests. Legal basis: legal obligation or vital interests.

Do not provide personal data about others unless we specifically request it.

 

03 Providing your personal data to others

We may share your data:

  1. Within our group of companies, if required.
  2. With insurers/professional advisers for business protection or legal needs.
  3. With suppliers for contract delivery and operational purposes.
  4. With our payment provider (e.g. Creditcall) for payment processing. See: https://www.creditcall.com/privacy-policy
  5. Where legally required or to protect your or others’ vital interests.
  6. With Velocity Worldwide UK Ltd, who act as data processors to help deliver marketing services under our instruction.

 

04 International data transfers

Your data may be stored or processed in:

  • The UK
  • Amazon Web Services (AWS) in the USA

Transfers are protected using standard EU-approved clauses. See: https://ico.org.uk and https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/adequacy-decisions_en

Data you submit for publication may be visible worldwide. We cannot prevent misuse by third parties.

 

05 Data retention

We retain personal data:

  • Only as long as necessary for the purposes listed in Section 2.
  • Where no interaction has occurred for 1 year, records are archived and deleted after 3 years.
  • Data no longer required is deleted or anonymised unless retention is required by law.

 

06 Amendments

We may update this policy periodically. Check this page to remain informed.

 

07 Your rights

You have the right to:

  1. Access your data
  2. Rectify inaccurate data
  3. Request erasure
  4. Restrict processing
  5. Object to processing
  6. Data portability
  7. Lodge a complaint
  8. Withdraw consent at any time

These rights are subject to certain conditions and legal exemptions. To exercise any of these rights, contact us in writing.

 

08 About cookies

Cookies are small files used to improve user experience. Some are essential, others help with analytics and marketing.

Cookies may be persistent or session-based. Personal data may be linked to cookies for site functionality.

 

09 Cookies we use

We use cookies for:

  • Authentication
  • Login status
  • Personalisation
  • Security
  • Advertising
  • Analytics
  • Cookie preferences

Cookies used include: _ga, _gid, gat[UID], _gwcc, dc_gtm[UID], gadwp_wg_default_metric, etc.

 

10 Third-party cookies

Service providers such as Google Analytics and Google AdSense may also place cookies. See:

  • Google Privacy Policy: https://www.google.com/policies/privacy/
  • Ad preferences: https://adssettings.google.com
  • NAI opt-out: http://optout.networkadvertising.org

 

11 Managing cookies

You can block or delete cookies via your browser:

  • Chrome: https://support.google.com/chrome/answer/95647?hl=en
  • Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
  • Safari: https://support.apple.com/kb/PH21411
  • Edge: https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy

Blocking cookies may impact website functionality.

 

12 Our details

Website operated by Urban Playground Holdings Ltd.

Company Registration Number: 04868397

Contact us:

  • Address: Waterfront House, Osier Dr, Annesley, Nottingham NG15 0DS
  • Contact form: www.urbanplayground.co.uk
  • Email: hello@urbanplayground.co.uk
  • Phone: 0115 967 9991

 

13 Privacy Officer

While not required to appoint a statutory DPO under GDPR, a designated Privacy Officer oversees compliance, records data breaches and notifies the ICO if necessary.

This Privacy Policy was last updated October 2025.